James J. Zhang

Latest

• Consumer-Perceived Branding Effects of Sport Sponsorship in China: Impacts of Three Large-Scale Events.
• Sports Gambling as Consumption: Evidence from Demand for Sports Lottery
• Assessing the Relationships between Image Congruence, Tourist Satisfaction and Intention to Revisit in Marathon Tourism: The Shanghai International Marathon
• An Examination of the Impact of Socio-Demographic Factors on the Demand for Sports Lotteries in China
• Branding through Sponsorship-Linked Marketing: A Case of Chinese Sports Apparel and Equipment Brand “Li Ning”
• Classifying and Profiling Sports Lottery Gamblers: A Cluster Analysis Approach
• Determinants of Demand for Sports Lottery: Insights from a Multilevel Model
• Assessing the Economic Impact of Three Major Sport Events in China: The Perspective of Attendees
• An Associative Learning Account of Branding Effects of Sponsorship
• Impact of Consumer Involvement, Emotions, and Attitude toward Beijing Olympic Games on Branding Effectiveness of Event Sponsors
• Assessing Corporate Social Responsibility in China’s Sports Lottery Administration and Its Influence on Consumption Behavior
• Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery
• Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs: The Case of a Chinese Sports University
• Impact of Green Stadium Initiatives on Donor Intentions toward an Intercollegiate Athletic Programme